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Korloff Paris official launch ceremony in Shanghai

Maison Korloff Paris celebrated its launch in China on September 19, 2020 in Shanghai with a prestigious event organized in collaboration with its Chinese partner, the Greenland group. For the occasion, the authorities of the Greenland group met as well as the Consul General of France in Shanghai. There followed a unique evening and a presentation of the jewelry and watch collections which marked the start of Korloff's great adventure in Asia.


Prestigious guests, opening speech by the Consul General of France in Shanghai

In the presence of Mr. Ji Bowei, Consul General of France in Shanghai, Mr. Sha Wei Director of the Business and Investment Office, Mr. Kong Fu'an Deputy Director of the Shanghai Municipal Commission of Commerce and of China International Import Export Office, Ms. Jin Jingjing Director of Huangpu District Business Committee, Mr. Fu Quansheng Changning District Business Committee, Mr. Zhang Yuliang, Chairman Greenland Group as well as Ms. Zhang Yun, CEO of Greenland Group.

An exceptional artistic show

Tradition and modernity were the watchwords of the Korloff show. The show began with a sumptuous concert of traditional Chinese music giving way to a performance of modern jazz dance and concluded with a parade of models in long dresses presenting the sumptuous sets of High Jewelry Korloff.


Exhibition of the Korloff collections

After this breathtaking show, the guests were able to discover the new jewelry and watch collections. Sapphires, yellow diamonds and pearls revealed shine and sparkle. These iconic collections reflect the excellence of Korloff’s jewelery and diamond know-how; while leaving room for resolutely Parisian contemporary designs.